Rugby World Cup France 2023

Following storyboarding, we started the design and shoot planning stage. Running in parallel we had designers refining the design of sequence and developing an animation approach. The team was also walking the streets of Paris looking at all our locations and making a shooting plan.

We shot in Paris with a small mobile crew, which meant we were able to quickly move around Paris and film all the background plates we needed. We shot in 4k and a high frame rate which allowed additional flexibility in post delivery was in HD.

 Shortly after arriving back from Paris we edited our material together, so we could start the process of compositing.

We employed motion capture technology to bring realism and dynamism to our animations. Sports audiences are quite discerning when it comes to the actions of a player so authenticity in movement is vital. Motion capture also gives us an enormous amount of efficiency when it comes to producing lots of animation quickly and cost effectively.

The data from the motion capture shoot was exported for use in Maxon Cinema 4d. Where we applied the look we developed for the figures, added camera moves and particles. The renderings from cinema were then composited and graded in After Effects.

Throughout the project, we maintained a collaborative approach with our clients. Regular feedback was integral in refining our work, ensuring alignment with the project’s vision and audience appeal.

The final stage involved a thorough review and polishing of all elements. We ensured consistent quality across the board, from the intricacies of motion-captured animations to the overall look and feel. The final deliverables were a testament to our dedication to excellence, exceeding expectations in both technical quality and storytelling impact.